technical info
Data structure
- characteristics of media (companies) - media coverage (searching by regions), main subject (c. 250 keywords), periodicity, price of the copy, etc.
- advertising (service) price lists - maximally complete, included surcharges, discounts and cancellations terms. There are also historical price lists in the database enabling prices development analyses since 1994 when MDS was established (it is concerned other data too).
- technical parameters (printing method, raster, CMYK, printing materials, ...)
- harmonograms of editions (orders, printing materials deadlines)
- circulation, readership, audience, advert, volume (it is concerned monitored media, non-monitored ones have data from publishers, esp. circulations)
- contact addresses, persons (included bank accounts, e-mail, www, ...)
- graphical elements - logotypes, photographs of persons
Technical equipment
- Windows 95/98/ME/NT/2000/XP operating system
- 64 MB RAM
- CD-ROM drive (necessary for installation only)
- 500 MB free harddisc space (running directly from CD-ROM is possible, but read-only limited)
- working parallel port (necessary for hardware key essential for running MDS)