Media Data System
MDS (Media Data System) is a database of information from media market in the Czech Republic completely solving data problems from the media and advertising sector of the economy.
MDS has been developed since 1994 by Omnicom Media Group (original for internal use only) and later it has been commercially released. It offers detailed database method of solution which enables you to record even the media market abnormalities. It is indubitably the most extensive database of media available on the Czech market. Permanent data updating arising from targeted research and furthermore from daily business of the Omnicom Media Group is the main advantage of MDS.
The databank finds wide-ranging usage especially in media planning and buying, media market monitoring, public relations, etc.
What can you find in MDS
| Periodicals | 3 430 | records |
| Radio stations | 140 | records |
| TV stations | 70 | records |
| Internet servers | 670 | records |
| Agencies and other medial subjects | 1 900 | records |
| Associations and professional unions | 35 | records |
| Addresses from mentioned databanks | 10 000 | records |
| Persons from mentioned databanks | 20 000 | records |